Marketing solutions for events and arts promotion in Perth and WA
Scoop Digital hosts the only comprehensive arts and events guide in Western Australia. In addition to 40,000 unique visitors to scoop.com.au, the Events Guides are searched more than 50,000 times per month by affluent West Australians, mostly 25 and above, looking for what’s on and things to do in Perth and WA. These are searched on scoop.com.au and a network of affiliate websites.
In addition to market-access, Scoop Digital provides marketing, content-management and web development services to event-organisers and peak bodies such as the Chamber of Arts and Culture Western Australia, Country Arts and Awesome. Scoop also works with a vast majority of arts, events and sporting companies in WA, assisting with event promotion, branding, fundraising and support.
Partnerships & Event Promotion Examples
Single event packages provide repeat access to market through curated omni-channel digital marketing via Scoop’s media brands. These can include promotion and branded content development for web, newsletter, social media and Scoop Digital’s rapidly expanding content-distribution network.
The Scoop platform is perfectly suited for festival promotion as it is able to drive traffic to dedicated landing pages showcasing multiple events, which can be searched by date and type, with direct links to ticketing. This content (and dedicated pages of event content) can be easy licensed to websites of local venue, hotel and other local operator websites, so they can integrate the festival into their web, email and social media marketing. Recent examples include Perth Festival, Fringe Festival, Bunbury Fringe, Taste Great Southern and the Ord Valley Muster.
Venues have a vested interest in providing users with a detailed guide to what’s on at their venue plus a list of local bars, restaurants and hotels. Scoop Digital’s venue packages include web development, licensing of event and destination-promotion content to the venue website, dedicated landing pages and premium-listing support for venue-events, adding significant value to event-promoters e.g. Perth Concert Hall.
Annual partnerships are popular with arts and event organisations as they provide year-round exposure for multiple events and associated activities and high-level company branding. Services include premium listings, multi-media marketing of events and activities, dedicated landing pages, solus newsletter to launch new seasons, multiple blogs and boosted posts, on-going content management and web development services. They have the advantage of providing value three to five times the cost of the partnership, all within a set budget. We are pleased to work with WAAPA, WA Museum, Black Swan, PICA, UWA, Perth Centre for Photography, Perth Concert Hall.
We would love to work with your business too – simply contact us to discuss your requirements.