Arts, Events & Culture
The leading reference guide and community network for arts, events & culture in Perth and WA
In addition to market-access, Scoop provides marketing, content-management and web development services to event-organisers and peak bodies such as CACWA, Country Arts and Awesome. Scoop also has marketing campaigns and partnerships in place with the vast majority of arts, events and sporting companies in WA, assisting with event promotion, branding, fund raising and support.
Partnerships & Event Promotion
Single event packages range from $490 to $2,990 and provide repeat access to market through web, newsletter, social media and the rapidly expanding content-distribution network.
Scoop is perfectly suited for festival promotion, able to drive traffic to dedicated landing pages showcasing multiple events, which can be searched by date and type with direct links to ticketing. This content (and dedicated pages of event content) can be easy licensed to websites of local venue, hotel and other local operator websites, so they can integrate the festival into their web, email and social media marketing. Recent examples include Perth Festival, Fringe Festival, Bunbury Fringe, Taste Great Southern and XRWA. Festival packages range from $5,000 to $10,000 per festival.
Venues have a vested interest in providing users with a detailed guide to what’s on at their venue plus a list of local bars, restaurants and hotels. Venue packages include web development, licensing of event and destination-promotion content to the venue website, dedicated landing pages and premium-listing support for venue-events, adding significant value to event-promoters e.g. Perth Concert Hall.
Annual partnerships are popular with arts & event organisations as they provide year-round exposure for multiple events and associated activities and high-level company branding. Services include premium listings, multi-media marketing of events and activities, dedicated landing pages, solus newsletter to launch new seasons, multiple blogs and boosted posts, on-going content management and web development services. They have the advantage of providing value three to five times the cost of the partnership, all within a set budget. Annual partnerships range from $5,000 to $30,000 per year e.g. WAAPA, WA Museum, Black Swan, PICA, UWA, Perth Centre for Photography, Perth Concert Hall.