Advertising

Providing repeat-access to affluent, socially-engaged locals & travellers aged 25+ with purchase-intent

Scoop is a major reference guide for millions of locals and visitors to WA looking for what’s on, things to do and place to go in WA. Marketing campaigns and annual partnerships provide repeat, multimedia access through scoop.com.au, newsletters, social media and a growing network of websites that license our content.

Prices start from $100 per month for premium listings and $490 for campaign packages to annual partnerships, ranging from $5,000 to $50,000 per year.

Our Audience

Scoop provides repeat-access to socially engaged West Australians and travellers looking for things to do and places to go. Our audience is a mix of affluent locals and FIT travellers: a predominantly AB demographic aged 25+, white collar living in inner city Perth and regional WA.

Reach

Media Reach
Guide views & searches (monthly) 150,000+
Scoop.com.au (monthly visits) 40,000+
Newsletter / Solus EDM subscribers
Open rate (14.7%) / Click rate (1.3%)
32,000+
Instagram
Engagement rate 0.74% (.46x industry average)
10,000+
Facebook
Engagement rate 3.2% (35x industry average)
9,000+
Twitter
Engagement rate 0.2% (4x industry average)
4,000+

Priority Search Ranking

Premium listings provide exposure to an audience with purchase-intent at the very moment they are looking for the service you provide. Priority search ranking ensures your listing appears at the top of the list across all websites on the Connecting WA network, including 150,000+ database sessions per month.

Guide views & searches in January 2020

Guide Type Searches & Views
Accommodation 7,762
Art Galleries, Museums & Libraries 2,029
Business events 32,336
Clubs & Associations 804
Events 82,595
Food & Drink 10,408
Places To Go 3,153
Shopping 1,338
Things To Do 16,291
Travel Services 141
Wineries 7,822
Workshops and Short Courses 170
TOTAL 164,822

Arts & Events Partnerships

Annual partnerships are popular with most arts & event organisations as they provide year-round exposure for multiple events and associated activities and high-level company branding. Services include premium listings, multi-media marketing of events and activities, dedicated landing pages, solus newsletter to launch new seasons, multiple blogs and boosted posts, on-going content management and web development services.

Event-specific campaign packages are also popular with major festivals as they enjoy the same level of service for the festival and individual events.