Scoop Digital

More than 20 years’ experience providing digital and marketing solutions to business, NFP and peak-industry bodies in Western Australia

About Us

Providing unique content, marketing and digital media solutions

Technology (TaaS)

World-leading directory and content-marketing network platform

Strategy

20+ years’ experience in digital, media and marketing strategy

Content (CaaS)

6,000+ profiles; the largest guide to arts, events, lifestyle & travel in WA

Marketing

Web development, SEO, media, brand & digital marketing

Reach

150,000 searches p/m, 40,000 web visitors p/m, 30,000+ subscribers

About Us

In a highly-competitive global marketplace, business is tough. There is no such thing as a ‘local’ economy. An effective, flexible and responsive marketing strategy is critical to success.

Marketing & communication objectives remain the same: building local & global brand & awareness, managing political and reputational risk, building social license, destination and product promotion, increasing demand and driving sales.

In a fast-paced, multi-platform media environment, solutions require a combination of technology and skills beyond the capability of most organisations, including: brand & marketing strategy, content and technology licensing, web development and SEO integrated with multi-media content and digital-marketing strategies.

Scoop combines 20+ years’ experience with unique directory-sharing technology and content, making it possible to provide unique long-term marketing solutions unavailable from other suppliers.

Strategy & Digital Services

20+ years’ experience working across all areas of digital, media and marketing strategy
 

  • Brand development
  • Business & marketing strategy
  • Destination & product promotion
  • Political risk and building social license
  • Event and festival marketing and advertising
  • Technology and content management services
  • Web development: SEO and SEM strategies
  • Traditional, digital advertising & social media management

Content & Technology Licensing

Scoop has developed an enterprise-level digital platform making it possible to easily distribute rich, fully-customisable content and technology from the cloud to an infinite network of websites and popular digital apps. By working off a common content and technology platform in the cloud, we can provide superior content, functionality and marketing solutions for a fraction of the price.

This rich fully-customisable content and cutting-edge technology can be seamlessly licensed (white-labelled) to your website to look like native content. Content can be customised based on location, type and even feature & category. Functionality includes the ability for your website and public-users to create, name, save and share favourities, itineraries and trails as part of your web, social media and EDM marketing strategy.

Reach

Scoop maintains a consumer-facing website (scoop.com.au LINK), providing locals and travellers with a detailed guide to arts, events, travel & lifestyle in WA. Traffic to Scoop-owned media is enhanced with a network of 30+ client-websites licensing Scoop content and technology. Promotion through the Scoop network enable us to enhance our service to clients targeting a WA audience. As at January 2020, our reach includes:
 

  • 150,000 monthly views/searches on the Scoop guides
  • 40,000+ visitors to scoop.com.au
  • 33,000+ newsletter subscribers
  • 24,000+ social media followers
  • Engagement rates up to 35x industry average

Marketing & Advertising

Repeat market-access to socially engaged locals and travellers can be further improved with enhanced search ranking to 100,000 users on the Scoop Content Distribution Network, 33,000+ newsletter subscribers, 10,000+ monthly visitors to scoop.com.au and 24,000+ social media followers, with engagement rates up to 35 times industry average.

Working With Aboriginal Communities

Scoop is a proud supporter of Aboriginal culture and endeavour. We work closely with peak bodies such as WAITOC to support individuals, community organisations and Aboriginal owned & operated businesses striving to be successful. Our support is best demonstrated through the promotion of Aboriginal businesses and organisations as showcased on scoop.com.au and multiple WA websites. We invite all WA organisation to host this content on their websites.
Supporting Aboriginal Endeavour

Image: Koomal Dreaming

The Widget

The Scoop widget and fully-customisable content is available for licensing to client websites. Smart-links (e.g. all events, event-map) help direct users to pre-filtered content.