More than 20 years’ experience providing digital and marketing solutions to business, NFP and peak-industry bodies in Western Australia
In a highly-competitive global marketplace, business is tough. There is no such thing as a ‘local’ economy. An effective, flexible and responsive marketing strategy is critical to success.
Marketing & communication objectives remain the same: building local & global brand & awareness, managing political and reputational risk, building social license, destination and product promotion, increasing demand and driving sales.
In a fast-paced, multi-platform media environment, solutions require a combination of technology and skills beyond the capability of most organisations, including: brand & marketing strategy, content and technology licensing, web development and SEO integrated with multi-media content and digital-marketing strategies.
Scoop combines 20+ years’ experience with unique directory-sharing technology and content, making it possible to provide unique long-term marketing solutions unavailable from other suppliers.
Strategy & Digital Services
20+ years’ experience working across all areas of digital, media and marketing strategy
- Brand development
- Business & marketing strategy
- Destination & product promotion
- Political risk and building social license
- Event and festival marketing and advertising
- Technology and content management services
- Web development: SEO and SEM strategies
- Traditional, digital advertising & social media management
Content & Technology Licensing
Scoop has developed an enterprise-level digital platform making it possible to easily distribute rich, fully-customisable content and technology from the cloud to an infinite network of websites and popular digital apps. By working off a common content and technology platform in the cloud, we can provide superior content, functionality and marketing solutions for a fraction of the price.
This rich fully-customisable content and cutting-edge technology can be seamlessly licensed (white-labelled) to your website to look like native content. Content can be customised based on location, type and even feature & category. Functionality includes the ability for your website and public-users to create, name, save and share favourities, itineraries and trails as part of your web, social media and EDM marketing strategy.
Scoop maintains a consumer-facing website (scoop.com.au LINK), providing locals and travellers with a detailed guide to arts, events, travel & lifestyle in WA. Traffic to Scoop-owned media is enhanced with a network of 30+ client-websites licensing Scoop content and technology. Promotion through the Scoop network enable us to enhance our service to clients targeting a WA audience. As at January 2020, our reach includes:
- 150,000 monthly views/searches on the Scoop guides
- 40,000+ visitors to scoop.com.au
- 33,000+ newsletter subscribers
- 24,000+ social media followers
- Engagement rates up to 35x industry average
Marketing & Advertising
Repeat market-access to socially engaged locals and travellers can be further improved with enhanced search ranking to 100,000 users on the Scoop Content Distribution Network, 33,000+ newsletter subscribers, 10,000+ monthly visitors to scoop.com.au and 24,000+ social media followers, with engagement rates up to 35 times industry average.
Working With Aboriginal Communities
Image: Koomal Dreaming
The Scoop widget and fully-customisable content is available for licensing to client websites. Smart-links (e.g. all events, event-map) help direct users to pre-filtered content.